About

It all started when…

Sheena Bulsara was tired of throw away fashion and everything looking the same also with the notion of jewellery having labels like a necklace only being just a necklace when it can be so much more..

Sheena wanted to create versatile inter changeable jewellery for the woman who wants something unique. SBBrand.London aims to create jewellery which uses sustainable metals both precious and base metals thus crossing the boundaries of fine and Fashion jewellery. Sheena plays with the idea of wearability, wearing each piece in multiple ways using a Snap click shut mechanism, designed by Sheena.

Her aim is to reinvent how we approach, perceive and wear jewellery. Each bespoke piece of jewellery are organic sculptures adorning and embracing the body’s contours.Works of Art and poetry. SBBrand is about redefining the way we see and wear jewellery for each piece to be as versatile as wearing clothing.

A necklace is no longer just a necklace it can be a section to a bracelet or earring…….allowing you to build on various pieces.

SB Brand philosophy:

“My jewellery can be worn in numerous ways its up to you to create a new meaning to your selected bespoke piece”